a page from Hugo Boss's online store, from nytimes.com
Jimmy Choo, Hugo Boss, Vince, Lancôme, St. John, Theory, Kiehl’s, Lilly Pulitzer, Donna Karan and La Perla are all- according to the New York Times- either already selling or are in the planning stages of making a retail presence on the web.
Methinks it was only logical and maybe this will bring them more clients from places where, although spending power is available, these brands are simply only accessible through boarding a plane to the nearest fashion centre. Problem is; some of these companies are refusing to give discount sales on the web. This might be detrimental to an otherwise brilliant idea.