Saturday, November 20, 2010

The Art of the Magazine Cover

i-D Magazine Cover (

How important is the cover of a magazine? Well, anyone can tell you that it’s the cover that sells the mag, ain’t it? Maybe. But the magazine cover also has another important function, one that only a truly creative editor and photographer knows; it’s not just about selling the magazine, the cover also documents time and it is an art (think Annie Leibovitz, a naked John Lennon curled around his fully clothed wife Yoko Ono). It’s a “marker in time” says Terry Jones, founder and creative director at i-D Magazine, which has some of history’s edgiest magazine covers (stars always have to wink). I-D Magazine celebrates 30 years this year and a book is being published with all 308 covers they’ve had since they were born in 1980. Read about it on Financial Times.

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