Thursday, November 18, 2010

If it is fame that you seek...

The past couple of years have really redefined what it means to be a celebrity. Paris Hilton stands out as one example of someone who crept into our lives almost overnight and got us asking “who is she? What does she do? Why is she famous?”

Besides being an heiress to the Hilton Hotel empire, Paris’s fame is largely credited to her sex tape, something Kim Kardashian, who is now the pin-up girl of the “non-celebrity celebrity cult” can also claim in her "fame portfolio". Who is she? A reality TV star, of course, but why should we care? I think this is a somewhat irrelevant question because the fact is that Kim attracts attention and sells products. In the age of democratization that spans the cyber-universe, fame itself is something everyone and anyone can have. Our very own Mika Stefano did it. The trend is traceable right back to the early years of the decade when one celebrity gossip rambler Perez Hilton shot to fame by virtue of being a blogger. Today, many a “celebrity” claims their fame, in one way or another, through some kind of online venture. If not, all you need to do is to make sure you’re seen at the right gigs, with the right people and viola! You could soon be a magazine cover star! Oh, and do lick some entertainment journalist arse. It will get you miles ahead of others like yourself, if fame is what you covet. Read about Kim Kardashian Inc here.

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