Tuesday, April 23, 2013


Cape Town based retailer Traffic Live held its winter 2013 fashion show last night at Shimmy Beach Club. As one would expect from a retailer, the collection is quite trendy and bound to be a hit with those of us who are into current trends. From the highly popular camo trend to berry tones, metallics, hints of baroque, embellishments, what is often referred to as nudes (for a black person like myself it is senseless to call it nude) and, of course, the trend that refuses to die- the peplum! I thought it was a well styled show, perfectly presented to hit all the right notes with the ordinary consumer. What I did find odd were the models walking down the ramp holding on to their Blackberry phones. I understand that the smart phone maker was a sponsor, but jislaaik, that is like 'in-your-face'! Found it a little bit too much, but hey, I guess it does not take away from the clothes. Traffic Live will be launching its e-commerce business later this year, so do watch out for that if you live outside of Cape Town. Will keep you posted! Although I did not put up any menswear looks on this post, do note that Traffic Live does offer menswear! Shops are located on Long Street, Canal Walk as well as Cavendish. According to the press release; a new V&A branch will be opening soon.

Photos: SDR

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