Swedish blogger Elin Kling has become the first ever blogger to collaborate with a retail chain on a collection. H&M, the world-renowned fashion retailer, known for collaborations with big name designers like Alber Elbaz and Stella McCartney amongst others, has once again broken new ground with this unprecedented move. Before this the most widely publicised inroad into fashion history made by a blogger was when Marc Jacobs designed a bag and named it after his favourite blogger Bryan Boy.
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