Tuesday, January 25, 2011

Young Design talent to be "fast tracked" by Foschini

Former Miss South Africa, Tatum Keshwar, dressed elegantly in David Tlale at the laungh of Joburg Fashion Week on Tuesday last week

African Fashion International (AFI) and fashion retailer Foschini are collaborating on a new initiative to “FASTRACK”, as the program is called, the careers of young fashion designers. According to the press release, Foschini and AFI believe this is a new initiative. It isn’t. SA Fashion Week, ELLE Magazine and Mr. Price have been doing this for quite a while now.

AFI and Foschini will, on 15 February, host a developmental day for participating fashion education institutions, where young design talent will not only be showcased but will also be given “a platform for educational and informative dialogue”.
Says newly appointed AFI MD, Paul Leisegang; “We are excited about our extended partnership with Foschini. Our aim is to entertain, educate and inform, with the long term objective of improving the pool of new generation designers in SA”.
Fast track will be on the first day of this year’s annual Joburg Fashion Week, which will be held from the 15th to the 19th of February at various locations around the city of Johannesburg, including the iconic Nelson Mandela Bridge.
Fast track will itself be taking place at the long awaited Fashion Kapitol in central Johannesburg’s fashion district, where shops, restaurant and office space has been established as part of the city’s regeneration project.

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