Bloggers Bryanboy (third from left) and Tommy Ton (far-right) seaed amongst fashion editors Anna Wintour, Suzy Menkes, Sally Singer and Hamish Bowles at New York Fashion Week last year.
First came Scott Schuman, of The Sartorialist blog, who published his street fashion chronicles in a book of the same title. In 2008 Filipino blogger Bryanboy earned global acclaim after designer Marc Jacobs named a bag after him. Two years later, in 2010, Bryanboy- amongst others- was a globetrotting fashion front row fixture alongside the likes of Anna Wintour and Sally Singer. The blogger had officially arrived!
If you thought that was it for bloggers, 2011- albeit very early in the year- is proving you completely wrong! Swedish blogger Elin Kling is soon to debut a fashion collection in collaboration with H&M and one blogger by the name of Daniel Saynt, founder of the blog Fashion Indie, has been named marketing officer for revered bag designer Rebecca Minkoff. Suddenly the crossover to corporate success is beckoning for bloggers.
So, if you still harbour the notion that bloggers are irrellevant, annoying media wannabes, you might just want to update the software in that pretty little head of yours.