Wednesday, October 6, 2010

Men’s Products in Women’s Consumer Mags? It Makes Sense

You know what the thing is with women’s consumer magazines and fashion? Although I’d like them to be more engaging in terms of content, they are far more fun paging through than men’s magazines. Men’s titles tend to try too hard to be “manly”, for lack of a better term. Not to mention that their fashion spreads are a little… um… boring!

Anyways, this is probably not knew but I definitely would be lying if I said I've seen it before. There's a men's product in the October 2010 UK ELLE; a Marc Jacobs Men’s Fragrance ad…

Smart idea, this advertising of men’s products in women’s magazines. Not only do men actually read these titles, but women also hold the buying power in any household. It’s a proven fact. Besides, there’s also the “pink dollar” to think of!

1 comment:

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