Monday, May 17, 2010

Multi-dimensional Marketing Beats Red Carpet Glamour

Fashion’s merger with Cinema is probably most epitomized by veteran designer Tom Ford’s direction of “A Single Man”, and it seems fashion’s love affair with cinema and more specifically film is becoming a trend to watch.

Karl Lagerfeld is now also producing a series of films viewable on
A New York Times article which documents the trend notes the red carpet’s demise as a tool of choice for marketing a fashion label. It also notes a trend where consumers seek a much more personal interaction with the brands they adore and the web provides the tools with which entrepreneurs can open this door of opportunity for growth.
Livestreams of catwalk shows, blogs and vlogs. Designers ought to realize that there is now more to running a fashion business than assuming that good product offerings and relying on media driven publicity is a thing of the past. But such does require an open mind and a proper viral marketing strategy. It is no coincidence that we have a president that most can identify with as a result of his humility. That right there illustrates the mood… Openness is vital in today’s world.

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