You might recognise CHOC from the VUZU reality TV series "Cream Cartell". Well, CHOC is now diversifying into fashion and has established a label called "Water", with a friend.
I ran into him the other day and snapped pics of him carrying a bag from the label. I can't recall what he said "WATER" stands for, but it is more elaborate than just H2O.
And me likey like the bag!