SAINT LAURENT PARIS LOGO UNVEILED

THE NEW 'SAINT LAURENT PARIS' LOGO

I don't know what the brouhaha is all about because I really don't think the new Saint Laurent Paris logo is that bad at all. The news that newly appointed creative director Hedi Slimane would rename the house started by the late Yves Saint Laurent was met with much shock and horror a few weeks ago. Now that the new logo has been unveiled, Facebook fans have aired their disapproval. 'Go back to the old logo, the new one lacks IMAGINATION. Moving from luxury segment to ready to wear segment is a strategy that sound good from the sales volume perspective, but erasing everything the brand stands for is not the way to do it,' one person said.
'Looks sooo ordinary, doesn't catch my attention,' said another.
You can read many other comments from people who clearly hate Slimane's new logo by clicking here.